Jolyon is an Australian automotive director.
The son of a car dealer, Jolyon grew up with a love of movies and motorsport. After watching the original MAD MAX as a child – his die was cast. Twenty years later, on the very same Aussie roads, Jolyon recreated the movie’s iconic car chase sequences as the director of the European Number 1 smash hit music video Puretone ‘Addicted To Bass’.
From MTV to BMW, car advertising beckoned. On-road, offroad, from the race track to the studio and CG render farms, there’s barely a technique or brand Jolyon hasn’t worked with.
More than just his eye for automotive beauty, as a graduate from the pre-eminent Victorian College of the Arts, his great strength is storytelling and directing actors.
It’s this diversity as a director that has seen him work on a long list of international clients, including Porsche, Audi, BMW, Toyota, Kia, Mazda, Freightliner Trucks, Nissan, Mitsubishi, Ford, Hyundai, Maruti-Suzuki, Honda, Holden and Jeep.